Description
Book SynopsisGo from concept to cash in record time.
When you''re working hard on a new product development project, you don''t have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit.
This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm''s profit objective.
Filled with invaluable time-saving guidance, Successful Product Development:
Table of ContentsOverview.
THE NEW PRODUCT DEVELOPMENT PROCESS.
The Fuzzy Front End Interval.
The Stages and Gates Interval.
After Launch: The Preprofit and Continued Sales Intervals.
IMPROVING YOUR PROCESS.
Implementation.
Continuous Improvement.
Appendices.
Index.
