Description

Book Synopsis
Structural Packaging Art has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles.All are designed to create a unique identity and brand within a highly competitive consumer market, colourful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a ''gift'' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.

Structural Packaging Art 2

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    RRP £42.00 – you save £10.50 (25%)

    Order before 4pm today for delivery by Tue 4 Aug 2026.

    A Hardback by Xia Jiajia

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      Publisher: Artpower International
      Publication Date: Publication Date: 1/26/2017
      ISBN13: 9789881468734, 978-9881468734
      ISBN10: 9881468736

      Description

      Book Synopsis
      Structural Packaging Art has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles.All are designed to create a unique identity and brand within a highly competitive consumer market, colourful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a ''gift'' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.

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