Description

Book Synopsis
Structural Packaging Art has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles.All are designed to create a unique identity and brand within a highly competitive consumer market, colourful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a ''gift'' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.

Structural Packaging Art 2

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    A Hardback by Xia Jiajia

    £31.50

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    RRP £42.00 – you save £10.50 (25%)

    Order before 4pm on Wednesday for delivery by Mon 16 Nov 2026.

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      Book details

      Publisher Artpower International
      Published 1/26/2017
      ISBN-13 9789881468734
      978-9881468734
      ISBN-10 9881468736
      Also in:
      Graphic design

      Description

      Book Synopsis
      Structural Packaging Art has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles.All are designed to create a unique identity and brand within a highly competitive consumer market, colourful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a ''gift'' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.

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