Description

Book Synopsis
How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.

“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” 
—The Wall Street Journal

“Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” 
—Financial Times

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had ga

Streaming Sharing Stealing MIT Press Big Data and

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    A Paperback / softback by Michael D. Smith, Rahul Telang

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      Publisher: MIT Press Ltd
      Publication Date: 25/08/2017
      ISBN13: 9780262534529, 978-0262534529
      ISBN10: 262534525
      Also in:
      Media, entertainment, information Media studies

      Description

      Book Synopsis
      How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.

      “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” 
      —The Wall Street Journal

      “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” 
      —Financial Times

      Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had ga

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