Description

Book Synopsis
A practitioner-focused approach to strategy and real-world strategic thinking

This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout,plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice:

  • Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking
  • Establishes and translates the relevance of strategy theory to its application in the practice field
  • Leads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the s

    Table of Contents

    Preface to the First Edition vii

    Preface to the Second Edition xv

    Preface to the Third Edition xix

    About the Author xxiii

    1 Introduction to Strategy in Practice 1

    2 Strategic Thinking 31

    3 Sense Making and Strategic Insight 55

    4 Insight-Driven Strategic Analysis 87

    5 High-Level, “Big-Picture” Strategic Analysis 119

    6 Supporting-Level Strategic Analysis 175

    7 Strategy Formation and Evaluation of Strategic Options 219

    8 Strategy Execution and Performance Appraisal 255

    9 Insight-Driven Strategy in Perspective 293

    Appendices: Putting Strategy to Practice 317

    Appendix A: Probing the Strategic Boundaries of the Firm’s Unique Competing Space 319

    Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant
    Strategy Building Blocks) 331

    Index 341

Strategy in Practice

    Product form

    £33.24

    Includes FREE delivery

    RRP £34.99 – you save £1.75 (5%)

    Order before 4pm tomorrow for delivery by Mon 6 Jul 2026.

    A Paperback / softback by George Tovstiga

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Strategy in Practice by George Tovstiga

      Publisher: John Wiley & Sons Inc
      Publication Date: 25/09/2015
      ISBN13: 9781119121640, 978-1119121640
      ISBN10: 1119121647
      Also in:
      Business strategy

      Description

      Book Synopsis
      A practitioner-focused approach to strategy and real-world strategic thinking

      This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout,plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice:

      • Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking
      • Establishes and translates the relevance of strategy theory to its application in the practice field
      • Leads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the s

        Table of Contents

        Preface to the First Edition vii

        Preface to the Second Edition xv

        Preface to the Third Edition xix

        About the Author xxiii

        1 Introduction to Strategy in Practice 1

        2 Strategic Thinking 31

        3 Sense Making and Strategic Insight 55

        4 Insight-Driven Strategic Analysis 87

        5 High-Level, “Big-Picture” Strategic Analysis 119

        6 Supporting-Level Strategic Analysis 175

        7 Strategy Formation and Evaluation of Strategic Options 219

        8 Strategy Execution and Performance Appraisal 255

        9 Insight-Driven Strategy in Perspective 293

        Appendices: Putting Strategy to Practice 317

        Appendix A: Probing the Strategic Boundaries of the Firm’s Unique Competing Space 319

        Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant
        Strategy Building Blocks) 331

        Index 341

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account