Description

Book Synopsis
Strategic thinking just got easier
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have ''greater strategic thinking ability''. We have the perception that executives operating at board-level have this ''strategic thinking ability'' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.

Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.

To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital el

Table of Contents
  • : Sunday: Introducing strategy
  • : Sunday: Introducing strategy
  • : Monday: Strategic models
  • : Monday: Strategic models
  • : Tuesday: Strategists and strategies
  • : Tuesday: Strategists and strategies
  • : Wednesday: Strategic analysis
  • : Wednesday: Strategic analysis
  • : Thursday: Strategic thinking
  • : Thursday: Strategic thinking
  • : Friday: From strategy to action
  • : Friday: From strategy to action
  • : Saturday: Formulating strategy
  • : Saturday: Formulating strategy

Strategy In A Week

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    £12.34

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    RRP £12.99 – you save £0.65 (5%)

    Order before 4pm today for delivery by Thu 30 Jul 2026.

    A Paperback / softback by Stephen Berry

    Out of stock

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      Publisher: John Murray Press
      Publication Date: Publication Date: 07/04/2016
      ISBN13: 9781473610347, 978-1473610347
      ISBN10: 1473610346

      Description

      Book Synopsis
      Strategic thinking just got easier
      For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have ''greater strategic thinking ability''. We have the perception that executives operating at board-level have this ''strategic thinking ability'' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.

      Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.

      To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital el

      Table of Contents
      • : Sunday: Introducing strategy
      • : Sunday: Introducing strategy
      • : Monday: Strategic models
      • : Monday: Strategic models
      • : Tuesday: Strategists and strategies
      • : Tuesday: Strategists and strategies
      • : Wednesday: Strategic analysis
      • : Wednesday: Strategic analysis
      • : Thursday: Strategic thinking
      • : Thursday: Strategic thinking
      • : Friday: From strategy to action
      • : Friday: From strategy to action
      • : Saturday: Formulating strategy
      • : Saturday: Formulating strategy

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