Description

Book Synopsis

In today''s connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.

Yet, while all stories can move people to take action, storytelling isn''t a one size fits all. The most effective influencers learn to flex their narrative based on the audience''s time or their level of expertise.

A story that works on the stage doesn''t work in the boardroom
A story that works in the boardroom doesn''t work in a team meeting
A story that works in a team meeting doesn''t work in a one-to-one conversation
A story that works in one-to-one conversation doesn''t work in sales...


Anjali Sharma introduces leaders and ambitious influencers

Strategic Storytelling

    Product form

    A Paperback by Anjali Sharma

    £17.09

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    RRP £18.99 – you save £1.90 (10%)

    Order before 4pm today for delivery by Sat 17 Oct 2026.

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      Book details

      Publisher John Murray Press
      Published 8/15/2024
      ISBN-13 9781399804738
      978-1399804738
      ISBN-10 1399804731
      Also in:
      Business, Finance & Law Management: leadership and motivation

      Description

      Book Synopsis

      In today''s connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.

      Yet, while all stories can move people to take action, storytelling isn''t a one size fits all. The most effective influencers learn to flex their narrative based on the audience''s time or their level of expertise.

      A story that works on the stage doesn''t work in the boardroom
      A story that works in the boardroom doesn''t work in a team meeting
      A story that works in a team meeting doesn''t work in a one-to-one conversation
      A story that works in one-to-one conversation doesn''t work in sales...


      Anjali Sharma introduces leaders and ambitious influencers

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