Description
Book SynopsisGlobalisation has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalisation through cooperation with the local enterprises to reach the bottom-of-the-pyramid market segment. The opportunities for global businesses are expanding with the support of rapidly emerging product markets, the global race for innovation, technology, and talent management, which tend to widen the impact of digitisation. The multinational companies today are engaging with the local enterprises to exploit reverse innovations and build new business models. This edited volume spread across fourteen distinguished articles aims at bringing together rich discussions on global-local convergence in reference to emerging markets. The impact on business-to-business and business-to-consumers imperatives, global-local convergence, and vice-versa effects that are driving the national economy are discussed through conceptual and empirical research papers. Discussions in this volume would critically analyse the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance at the global-local paradigm. This book will serve as a reference book and is widely useful to researchers engaged in exploring the small-business development in emerging markets and the effects of expansion of multinational companies into the emerging markets. The research papers and essays compiled in this volume will be enriching knowledge on business management among policy makers, corporate managers, and students of graduate management programs. In our view, graduate management students, potential researchers, and corporate managers will find this volume interesting for carrying out future research.
