Description
Book SynopsisChapter 1: Introduction – Enhancing Public Relations in Emerging Economies Genevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae.- Part 1: Public Sector Perspectives.- Chapter 2: Connecting With Farmers and Improving Engagement With Agricultural Extension Officers to Promote Sstainable Agriculture: The Role of Storytelling as a Public Relations Strategy Enoch Kwame Tham-Agyekum, Prince Asiedu, and John-Eudes Andivi Bakang.- Chapter 3: The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation Ebenezer Asare Effah, Isaac Sewornu Coffie, Mohammed Majeed, and Chosniel Elikem Ocloo.- Chapter 4: Preaching Water and Drinking Wine: Transformational Leadership and Reputational Trust as Key Drivers of Sustainable Uptake of COVID-19 Social and Behavioral Change Messages in Uganda Barbra Natifu.- Chapter 5: Public Relations Via X: A Critical Study of Crisis Communication By Saudi Government Organisations During the COVID-19 Pandemic Ennas Al Kedm, Petya Eckler, and Michael Higgins.- Chapter 6: Healthcare Public Relations in Ghana: The Case of Two Teaching Hospitals Akwasi Bosompem Boateng.- Chapter 7: Exploring Public Relations and Strategic Communication in Health Services During the War in Tigrai Gebru Kahsay Kiflu and Haftamu Kiros Tekare.- Chapter 8: The Significance and Challenges of AI-Driven PR Campaigns in Diverse Cultural Contexts: A Conceptual Framework Antoinette Yaa Benewaa Gabrah, Henry Boateng, Kojo Kakra Twum, and Enoch Opoku Antwi.- Part 2: Private Sector Perspectives.- Chapter 9: Branding in Flux: PR, Emotional Bonds, Trust, and Loyalty in Emerging Economies – A Case Study Approach Nivea Heluey and Maria Gutierrez.- Chapter 10: Digital Media Consumption and Corporate Reputation Management in Nigeria Charles Obeta and Igboanusi Remigus.- Chapter 11: Internal Public Relations Management in Organisations in Ghana Akosua Kosei Kwarteng Asamoah and Paulina Kuranchie.- Chapter 12: Digital Transformation’s Effect on PR and Strategic Communication in Palestinian Startups Shadi Abu-Ayyash.- Chapter 13: Conclusion Genevieve Bosah, Robert Ebo Hinson, and Eric Kwame Adae.
