Description

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.

Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new Ethics Minutes scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).

As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate a

Strategic Planning for Public Relations

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    A Paperback by Deborah A. Silverman

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      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 3/14/2024
      ISBN-13 9781032391168
      978-1032391168
      ISBN-10 1032391162
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.

      Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new Ethics Minutes scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).

      As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate a

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