Description
Book SynopsisThis comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Fully updated throughout, this new edition: -Covers forecasting, functional management and strategic planning; -Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management; -Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
Table of ContentsPart I: Tourism Environment, Economic Development, Forecasting and Trends 1: The new business environment and trends in tourism 2: Futurecast applied to tourism 3: Future economic development in tourism 4: Tourism demand modelling and forecasting Part II: Integrated Management in Tourism 5: Consumer behaviour in tourism 6: Strategic creativity in tourism business 7: Strategic innovation in tourism business 8: Empowerment human resource management in tourism 9: Financial management in tourism 10: Technology management in tourism Part III: Strategic Vision and Management in Tourism 11: Strategic thinking in tourism 12: Towards a new strategic paradigm 13: New performance measurements 14: Process-based management in tourism 15: International strategies in tourism 16: Crisis management and strategic implications Part IV: New Business Ecosystems and Stakeholder-driven Strategy 17: Stakeholder engagement in tourism 18: Tourism authenticity 19: Tourism resources and sustainability 20: New strategic developments in tourism
