Description
Book SynopsisTable of ContentsPart I. Understanding strategy and strategic management 1. What is strategy and who is involved? 2. The business model and the revenue model 3. Strategic purpose Part II. Analysis and positioning 4. The business environment and strategy 5. Resource-led strategy 6. The dynamics of competition Part III. Strategy development 7. Introducing culture and values 8. Creating and formulating strategy: alternatives, evaluation and choice 9. Strategic planning 10. Strategic leadership and intrapreneurship: towards visionary leadership? Part IV. Strategic growth issues 11. Strategic control and measuring success 12. Strategic growth: domestic and/or international? 13. Failure, consolidation and recovery strategies Part V. Strategy implementation and strategic management 14. Strategy implementation and structure 15. Leading change 16. Managing strategy in the organization 17. The strategically resilient organization Glossary Credits Index
