Description

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

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£69.99

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Paperback / softback by Thomas Wheelen , J. Hunger

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Short Description:

For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and... Read more

    Publisher: Pearson Education Limited
    Publication Date: 23/10/2017
    ISBN13: 9781292215488, 978-1292215488
    ISBN10: 1292215488

    Number of Pages: 848

    Non Fiction , Business, Finance & Law

    Description

    For courses in Strategic Management and Business Policy.

    Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

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