Description
Book Synopsis* New text bringing text and cases together for ease of use. * Based on highly successful previous editions of Business Policy and cases in Business Policy. * Thoroughly revised, updated, tested and accessible materials. * Part of a major new pack of teaching materials. .
Table of ContentsPart I: The Business Policy Framework. 1. Introduction to Business Policy.
2. Strategic Managers and Strategic Planning.
3. Values Culture and Power.
4. Mission and Objectives.
Part II: External Analysis.
5. Environmental Analysis.
6. Customer and Competitor Analysis.
7. Understanding Industries and Markets.
Part III: Analysing Resources and Capabilities.
8. Internal Audit.
9. Financial Analysis.
10. Analysing Performance.
11. Sources of Competitive Advantage.
Part IV: Identifying Strategic Alternatives.
12. Strategic Direction.
13. Global Strategies.
14. Strategies for Declining Industries.
15. Corporate Collapse and Turnaround.
Part V: Strategic Choice.
16. Acquisition and Divestment.
17. Strategic Alliances.
18. Competitive Strategies.
19. Deciding on Future Strategy.
Part VI: Implementing Strategies.
20. Implementing Strategy.
