Description
Book SynopsisFred R. and Forest R. David, a fatherson team, have published more than 50 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. Fred and Forest's recent article titled Mission Statement Theory and Practice: A Content Analysis and New Direction, published in the International Journal of Business, Marketing, and Decision Sciences, is changing the way organizations devise and use vision and mission statements.
Fred and Forest are coauthors of Strategic Management: Concepts and CasesA Competitive Advantage Approach that has been on a two-year revision cycle since 1987 when the first edition was published. This text has been a leader in the field of s
Table of Contents
PART 1: Overview of Strategic Management
1. The Nature of Strategic Management
THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY)
PART 2: Strategy Formulation
2. The Business Vision and Mission
3. The External Assessment
4. The Internal Assessment
5. Strategies in Action
6. Strategy Analysis and Choice
PART 3: Strategy Implementation
7. Implementing Strategies: Management, Operations, and Human Resources Issues
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
9. Strategy Review, Evaluation, and Control
PART 5: Key Strategic-Management Topics
10. Business Ethics, Social Responsibility, and Environmental Sustainability
11. Global and International Issues
PART 6: Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis
