Description

Book Synopsis


Table of Contents
Acknowledgments
Introduction: What to Expect from This Book

PART ONE:
Foundations of Strategic
Communication

1. An Introduction to Strategic Communication
2. Organizational Types and Structures
3. Mission Statements, Organizational Identity
and Image, and Branding
4. Communication Ethics

PART TWO:
Creating, Implementing, and Evaluating
Strategic Messages

5. Organizational Goals and Objectives
6. Selecting and Understanding the Target
Audience
7. Developing and Designing Messages: Using
Persuasion Theory and Evidence-Based
Principles
8. Selecting Channels
9. Cultural Diversity and Stakeholder
Awareness
10. Implementing Campaigns
11. Evaluating Campaigns

Index

Strategic Communication for Organizations

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    A Paperback / softback by Sara LaBelle, Jennifer H. Waldeck

    7 in stock

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      Publisher: University of California Press
      Publication Date: 11/02/2020
      ISBN13: 9780520298521, 978-0520298521
      ISBN10: 0520298527
      Also in:
      Communication studies Language: reference and general

      Description

      Book Synopsis


      Table of Contents
      Acknowledgments
      Introduction: What to Expect from This Book

      PART ONE:
      Foundations of Strategic
      Communication

      1. An Introduction to Strategic Communication
      2. Organizational Types and Structures
      3. Mission Statements, Organizational Identity
      and Image, and Branding
      4. Communication Ethics

      PART TWO:
      Creating, Implementing, and Evaluating
      Strategic Messages

      5. Organizational Goals and Objectives
      6. Selecting and Understanding the Target
      Audience
      7. Developing and Designing Messages: Using
      Persuasion Theory and Evidence-Based
      Principles
      8. Selecting Channels
      9. Cultural Diversity and Stakeholder
      Awareness
      10. Implementing Campaigns
      11. Evaluating Campaigns

      Index

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