Description

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.

Grounded in scholarship and organizational cases, this textbook:
  • focuses on message design
  • provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
  • explores how theory and research can be synthesized to inform modern communication-based campaigns
Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Strategic Communication for Organizations

Product form

£53.10

Includes FREE delivery
RRP: £59.00 You save £5.90 (10%)
Usually despatched within 5 days
Paperback / softback by Sara LaBelle , Jennifer H. Waldeck

1 in stock

Short Description:

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational... Read more

    Publisher: University of California Press
    Publication Date: 11/02/2020
    ISBN13: 9780520298521, 978-0520298521
    ISBN10: 0520298527

    Number of Pages: 368

    Non Fiction , Business, Finance & Law

    Description

    Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.

    Grounded in scholarship and organizational cases, this textbook:
    • focuses on message design
    • provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication
    • explores how theory and research can be synthesized to inform modern communication-based campaigns
    Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account