Description

Book Synopsis

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.

The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding.

Strategic City Branding: Insights from Asian Cities is an essential resource for city branding and marketing pract

Strategic City Branding

    Product form

    A Hardback by Viriya Taecharungroj

    £50.34

    Includes FREE delivery

    RRP £52.99 – you save £2.65 (5%)

    Order before 4pm today for delivery by Wed 9 Sep 2026.

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Strategic City Branding by Viriya Taecharungroj

      Book details

      Publisher Taylor & Francis
      Published 1/31/2025
      ISBN-13 9781032958989
      978-1032958989
      ISBN-10 1032958987
      Also in:
      Business, Finance & Law Hospitality, sports and leisure industries

      Description

      Book Synopsis

      City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.

      The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding.

      Strategic City Branding: Insights from Asian Cities is an essential resource for city branding and marketing pract

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account