Description

Book Synopsis

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.

Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and progr

Strategic Brand Design

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    A Paperback by Roel Stavorinus

    £44.99

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    Order before 4pm tomorrow for delivery by Mon 7 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 10/24/2024
      ISBN-13 9781032765143
      978-1032765143
      ISBN-10 1032765143
      Also in:
      Business, Finance & Law Retail and wholesale industries

      Description

      Book Synopsis

      Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.

      Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.

      Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and progr

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