Description

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

Strategic Analysis Cycle: How Advanced Data Collection and Analysis Underpins Winning Strategies: Handbook

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Paperback / softback by Erik Elgersma

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This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop... Read more

    Publisher: LID Publishing
    Publication Date: 02/05/2017
    ISBN13: 9781911498360, 978-1911498360
    ISBN10: 1911498363

    Number of Pages: 400

    Non Fiction , Business, Finance & Law

    Description

    This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

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