Designed for quick-reference while on the move, it affords instant acce
Trade Review
After reading Haider Imam s latest book you ll never see a conversation in the same light the beauty of Straight To Yes! Is that it draws on many difference contexts in which the craft of persuasion is at play An easy to read and well-researched book. (Edge, May 2013)
Table of Contents
Introduction: Why Getting “Straight to Yes!” is So Relevant Today 1
1 Asking: The “Inner Game” 11
2 Getting Ready for the Ask 21
Part One – Asking with Frames in Mind 33
3 Consistency 37
4 Same and Different 49
5 Ready for Business 65
6 The Way We See It 79
Part Two – Asking with Tribes in Mind 87
7 Body Talk 91
8 The Name’s Bond . . . Social Bond 105
9 The Wider Tribe 119
10 Progressive Feedback Loops 133
Part Three – Asking with the Brain in Mind 143
11 The Loss and Pain Brain 147
12 Reactance 161
13 Pattern Breakers 169
14 Priming 179
Part Four – Commencement 193
15 Actively Reflect 195
16 Good Integrate! 199
17 Some Asks to Avoid 203
18 Making Sure It Sticks 207
3 . . . 2 . . . 1 . . . Commence! 211
About the Author 213
Acknowledgements 215
References 217
Index 227
