Description
Book SynopsisWe all know how important creativity is at work. New ideas, freshsolutions, and innovative approaches are always talked about, butrarely ever practiced.
?Whatif!, Second Edition gives you the power, insight, and courageto capture the essence of creativity at work. This one-of-a-kindbook breaks creativity into six practical behaviors and shows youhow all of us--not just the wacky genuis--is packed with creativepotential.
This fully updated and expanded edition explores areas that thefirst edition did not, filled with new insights, stories, and casesit will help you find or recapture your creativity with provenexercises that will help unlock the creative potential in anyone.
Trade Review"...I found the book easy to read and understand, full of commonsense and curiously compelling..." (City to Cities,August/September 2002)
"...it's one of those rare books that could make a radicaldifference to the way you work and see the world, whilst being agenuine source of pleasure to read..." (Research Magazine,September 2002)
Table of ContentsWelcome to the Revolution
Freshness
Greenhousing
Realness
Momentum
Signalling
Courage
