Description
Book SynopsisRichard Hall is an author of many business books. After a career in marketing, advertising and consulting, he now coaches senior executives in how to communicate, innovate, understand and implement change.
Rachel Bell is a serial entrepreneur and founder of six successful and award-winning PR companies. As well as Chairman of The Academy Media Ltd, she is an active NED on several boards. She's also a visitor in Entrepreneurship at the London Business School.
Table of Contents
- Chapter - 00: Prologue;
- Chapter - 01: The ups and downs of starting a new business;
- Chapter - 02: The start-up revolution;
- Chapter - 03: Pivots, refinements and surprises;
- Chapter - 04: Pop-ups, questions and experiments;
- Chapter - 05: Start-ups - How to do them. How to succeed;
- Chapter - 06: Conclusions and summary;
- Chapter - 07: Bibliography;
- Chapter - 08: Index
