Description

Book Synopsis
Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life.

Table of Contents

Foreword Tony Hsieh ix

Introduction 1

Part 1 GETTING STARTED 5

1 Entrepreneurial Mind 7

2 Ideas 21

3 Action 31

4 Formation 47

Part 2 PRODUCT 59

5 Product-Market Fit 61

6 Launch 73

7 Metrics 85

Part 3 TEAM AND PEOPLE 95

8 Team 97

9 Culture 109

10 Celebration 123

11 Relationships 135

Part 4 SALES AND MARKETING 147

12 Marketing 149

13 Sales 165

Part 5 MONEY 179

14 Bootstrapping 181

15 Funding 193

Part 6 GROWTH AND CHANGE 211

16 Failure 213

17 Success 223

Conclusion 237

Acknowledgments 239

References 243

Index 247

Startup Mixology

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    Order before 4pm today for delivery by Thu 9 Jul 2026.

    A Hardback by Frank Gruber

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      Publisher: John Wiley & Sons Inc
      Publication Date: 15/08/2014
      ISBN13: 9781118844380, 978-1118844380
      ISBN10: 1118844386
      Also in:
      Entrepreneurship / Start-ups

      Description

      Book Synopsis
      Shake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life.

      Table of Contents

      Foreword Tony Hsieh ix

      Introduction 1

      Part 1 GETTING STARTED 5

      1 Entrepreneurial Mind 7

      2 Ideas 21

      3 Action 31

      4 Formation 47

      Part 2 PRODUCT 59

      5 Product-Market Fit 61

      6 Launch 73

      7 Metrics 85

      Part 3 TEAM AND PEOPLE 95

      8 Team 97

      9 Culture 109

      10 Celebration 123

      11 Relationships 135

      Part 4 SALES AND MARKETING 147

      12 Marketing 149

      13 Sales 165

      Part 5 MONEY 179

      14 Bootstrapping 181

      15 Funding 193

      Part 6 GROWTH AND CHANGE 211

      16 Failure 213

      17 Success 223

      Conclusion 237

      Acknowledgments 239

      References 243

      Index 247

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