Description
Book SynopsisNow--America''s #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America''s best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands'' End, are catalog companies, earning a major percentage oftheir profits through catalog sales. If you''re a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:
* The basics of direct-mail selling and catalog sales
* The secrets to creating catalog copy that really sells
* The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order f
Table of ContentsWhat Is the "Catalog Sales" Business?
A Few Starter Ideas.
What to Sell: Finding the Right Line.
Basics of Marketing.
Marketing via Catalogs and Mail.
Writing Catalog Copy that Sells.
The Important and Necessary Elements in the Mailing.
Mailing Lists: A Critical Necessity.
Costing, Pricing, and Accounting.
What It Takes to Succeed.
Financing Your Future.
Miscellaneous Aids to Success.
Appendixes.
References.
Index.
