Description
Book SynopsisThis book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy.
Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge economy in facilitating the shift from a product orientated to more service and technology oriented sport ecosystem. This edited collection enables a change in the way sport entrepreneurship is currently conceived and looks at how it can migrate towards economic, social and sustainability.
Table of ContentsChapter 1. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective;
Vanessa Ratten. Chapter 2. More than a New Business: A Theology of Play for Sport Entrepreneurship;
Nuria Toledano. Chapter 3. Sport leadership for entrepreneurial project management;
Vanessa Ratten. Chapter 4. Open Innovation in Sports Management – The Case of the FIFA Museum in Zurich, Switzerland;
Dominik Lukas Knaus and Thorsten Merkle. Chapter 5. Sport knowledge spillovers;
Vanessa Ratten. Chapter 6. Sport entrepreneurship and entrepreneurial ecosystems;
Vanessa Ratten and Marthin Nanere. Chapter 7. Sport startups: The role of networking;
Vanessa Ratten. Chapter 8. Sport data analytics and social media: A process of digital transformation;
Vanessa Ratten. Chapter 9. The motives of singles and non-singles for marathon running: a comparative analysis;
Ewa Malchrowicz-Mośko and Adrian Lubowiecki-Vikuk. Chapter 10. The predictive power of economic policy uncertainty at the UEFA football countries ranking: An empirical investigation;
Lazaros Ntasis and Konstantinos Koronios. Chapter 11. Sport entrepreneurship education;
Vanessa Ratten and Esha Thukral. Chapter 12. Sport, health and lifestyle entrepreneurship: Case studies;
Esha Thukral and Vanessa Ratten.
