Description
Book SynopsisSony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony''s decline and Samsung''s rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies'' organizational processes and their executives'' political behavior. This book is a must-read for any senior executive.
Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman, Strategy Department, London Business School
Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high resolution research microscope to their changing fortunes by dissecting their contras
Table of Contents
Preface.
Chapter 1. Sony and Samsung: Portraits of Two Global Competitors.
Part 1: Strategic Analysis.
Chapter 2. Prince and Pauper in the Analog World.
Chapter 3. Digital Dream Kids and the Digital Sashimi Shop.
Chapter 4. New Kids on the Block.
Chapter 5. Wannabe Globals.
Part 2: Organizational Process and Leadership.
Chapter 6. Same Silos but Different Outcomes.
Chapter 7. From Founders to Professionals Managers.
Chapter 8. The Future of Sony and Samsung Electronics.
Endnotes.
Glossary.
Index.
