Description

Book Synopsis

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?

Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America''s leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

  • Explains the fundamental shift in the role of business in society, from social contract to social capital market
  • Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
  • Offers step-by-step guidance for creati

    Table of Contents

    Introduction ix

    Part I The New Economics of Social Change 1

    1 The Rise of the Social Capital Market 3

    2 Responsibility is Not a Strategy 17

    3 Corporate Social Innovation 29

    Part II Five Strategies For Corporate Social Innovation 49

    4 Strategy One: Create Revenues Through Submarket Products and Services 51

    5 Strategy Two: Enter New Markets Through Backdoor Channels 73

    6 Strategy Three: Build Emotional Bonds with Customers 91

    7 Strategy Four: Develop New Pipelines for Talent 107

    8 Strategy Five: Influence Policy Through Reverse Lobbying 127

    Part III The Roadmap to Social Innovation 145

    9 Creating a Culture of Social Innovation 147

    10 The Formula for Social Innovation 159

    11 Implications of the Social Capital Market 175

    Notes 185

    Acknowledgments 217

    About the Author 219

    Index 221

Social Innovation Inc.

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    A Hardback by Jason Saul

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      Publisher: John Wiley & Sons Inc
      Publication Date: 02/11/2010
      ISBN13: 9780470614501, 978-0470614501
      ISBN10: 0470614501
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis

      Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?

      Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America''s leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

      • Explains the fundamental shift in the role of business in society, from social contract to social capital market
      • Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
      • Offers step-by-step guidance for creati

        Table of Contents

        Introduction ix

        Part I The New Economics of Social Change 1

        1 The Rise of the Social Capital Market 3

        2 Responsibility is Not a Strategy 17

        3 Corporate Social Innovation 29

        Part II Five Strategies For Corporate Social Innovation 49

        4 Strategy One: Create Revenues Through Submarket Products and Services 51

        5 Strategy Two: Enter New Markets Through Backdoor Channels 73

        6 Strategy Three: Build Emotional Bonds with Customers 91

        7 Strategy Four: Develop New Pipelines for Talent 107

        8 Strategy Five: Influence Policy Through Reverse Lobbying 127

        Part III The Roadmap to Social Innovation 145

        9 Creating a Culture of Social Innovation 147

        10 The Formula for Social Innovation 159

        11 Implications of the Social Capital Market 175

        Notes 185

        Acknowledgments 217

        About the Author 219

        Index 221

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