Offers step-by-step guidance for creati
Table of Contents
Introduction ix
Part I The New Economics of Social Change 1
1 The Rise of the Social Capital Market 3
2 Responsibility is Not a Strategy 17
3 Corporate Social Innovation 29
Part II Five Strategies For Corporate Social Innovation 49
4 Strategy One: Create Revenues Through Submarket Products and Services 51
5 Strategy Two: Enter New Markets Through Backdoor Channels 73
6 Strategy Three: Build Emotional Bonds with Customers 91
7 Strategy Four: Develop New Pipelines for Talent 107
8 Strategy Five: Influence Policy Through Reverse Lobbying 127
Part III The Roadmap to Social Innovation 145
9 Creating a Culture of Social Innovation 147
10 The Formula for Social Innovation 159
11 Implications of the Social Capital Market 175
Notes 185
Acknowledgments 217
About the Author 219
Index 221
