Description
Book SynopsisIn this work, the authors show how to identify opportunities for alliances, and then go through an eight-step roadmap for setting up and managing them effectively. They include a "best practices" section, covering European, Asian and Latin-American alliances.
Trade Review"An extraordinarily practical guide to making alliances work. Highly recommended to anyone at the sharp end of a strategic alliance." -Gary Hamel, associate professor, London Business School, and coauthor, Competing for the Future
"Harbison and Pekar bring substance and depth to a topic that has all too often been discussed in mere platitudes. Their advice on how to manage cross-border alliances in a rapidly changing global economy is essential reading." -John A. Quelch, Sebastian S. Kreske Professor of Marketing, Harvard University
"As the president of an association that endeavors to provide our membership with practical guidelines for alliances, I found this book to be one of the best guides on the subject-clearly pointing out the successful as well as the unsuccessful routes to higher return on equity through alliances." -Charles H. Conner, president, Association for Corporate Growth
"John Harbison and Peter Pekar have assembled a decade of their writings and consulting experience on alliances into a fascinating manual. Direct and comprehensive, their book represents an unusual combination of thoughtful analysis and pragmatic advice." -Bruce Kogut, Dr. Felix Zandman Professor of International Management, Wharton School, University of Pennsylvania
Table of ContentsForeword by William F. Stasior
1. Opportunities and Imperatives
2. The Momentum Behind Alliances
3. Leapfrogging the Learning Curve
4. How Great Alliances Grew: Four Case Studies
5. The Eight-Step Roadmap
6. Lessons And Opportunities Acrooss Borders: The View from Across the United States
7. Legal and Governance Perspectives an Strategic Alliances
8. Institutionalizing Alliance Capabilities: The Secrets of Repeatable Success
