Description
Book SynopsisSmall Store Survival should challenge retailers'' views of smallstore retailing by questioning key areas of business. What is thevision for the store in 10 years? How have the customers changedover the past few years? How current are the managers about whatcustomers genuinely like and dislike? What is being done toattract, educate, and motivate the best retail talent in the area?How effective is the merchandising strategy? What plans exist forsuccession?
The real lesson of this study is that the best retailers neverstop learning. They never stop growing. They never lose theirenthusiasm for the customers and the business. And they never ceaseto revel in change and the chance to deal with it. --from theExecutive Summary of Small Store Survival
Small Store Survival
Over the past decade, thousands of small retail stores have fallenvictim to overwhelming competition from huge discount chainsdetermined to take in every retail dollar in sight. But noteveryone succum
Table of ContentsEconomic and Retail Trends.
Customers and Marketing.
Merchandising.
Store Operations.
Management.
Human Resources.
Finance.
Case Studies.
Management Tools.
Appendices.
Bibliography.
Index.
