Description

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

Small Business Management and Entrepreneurship

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Paperback / softback by Nick Wilson , David Stokes

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Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory... Read more

    Publisher: Cengage Learning EMEA
    Publication Date: 22/03/2021
    ISBN13: 9781473773899, 978-1473773899
    ISBN10: 147377389X

    Number of Pages: 512

    Non Fiction , Business, Finance & Law

    Description

    Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing. This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

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