Description

Book Synopsis


Table of Contents
Part I. Understanding small business and entrepreneurship 1. Small business in the economy 2. Entrepreneurship, the entrepreneur and the owner-manager 3. The small business and entrepreneurial environment 4. Innovation and the marketplace 5. Information and help Part II. Creating the entrepreneurial small business 6. Business planning 7. Successful small business strategies 8. Start-ups and franchises 9. Buying an existing business 10. Forming and protecting a business Part III. Managing the entrepreneurial small business 11. Management of people and resources 12. Marketing 13. Money matters for small business 14. Business exits and realizing value

Small Business Management and Entrepreneurship

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    £57.99

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    Order before 4pm today for delivery by Tue 23 Jun 2026.

    A Paperback / softback by Nick Wilson, David Stokes

    3 in stock

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      Publisher: Cengage Learning EMEA
      Publication Date: 22/03/2021
      ISBN13: 9781473773899, 978-1473773899
      ISBN10: 147377389X
      Also in:
      Business, Finance & Law Management and management techniques

      Description

      Book Synopsis


      Table of Contents
      Part I. Understanding small business and entrepreneurship 1. Small business in the economy 2. Entrepreneurship, the entrepreneur and the owner-manager 3. The small business and entrepreneurial environment 4. Innovation and the marketplace 5. Information and help Part II. Creating the entrepreneurial small business 6. Business planning 7. Successful small business strategies 8. Start-ups and franchises 9. Buying an existing business 10. Forming and protecting a business Part III. Managing the entrepreneurial small business 11. Management of people and resources 12. Marketing 13. Money matters for small business 14. Business exits and realizing value

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