Description

Book Synopsis


Table of Contents
1. The Entrepreneurial Life. 2. Integrity, Ethics and, Social Entrepreneurship. 3. Starting a Small Business. 4. Franchising and Buyouts. 5. The Family Business. 6. Visualizing the Dream: The Business Model and Business Plan 7. The Marketing Plan. 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors. 9. The Location Plan. 10. Understanding a Firm's Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm's Sources of Financing. 13. Planning for the Harvest. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. 19. Professional Management and the Small Business. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm's Assets. 23. Managing Risk in the Small Business.

Small Business Management

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    £71.99

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    Order before 4pm tomorrow for delivery by Fri 17 Jul 2026.

    A Paperback / softback by J. Petty, Justin Longenecker, Leslie Palich

    4 in stock

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      Publisher: Cengage Learning, Inc
      Publication Date: Publication Date: 06/12/2022
      ISBN13: 9780357718803, 978-0357718803
      ISBN10: 357718801
      Also in:
      Business, Finance & Law Management and management techniques

      Description

      Book Synopsis


      Table of Contents
      1. The Entrepreneurial Life. 2. Integrity, Ethics and, Social Entrepreneurship. 3. Starting a Small Business. 4. Franchising and Buyouts. 5. The Family Business. 6. Visualizing the Dream: The Business Model and Business Plan 7. The Marketing Plan. 8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors. 9. The Location Plan. 10. Understanding a Firm's Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm's Sources of Financing. 13. Planning for the Harvest. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. 19. Professional Management and the Small Business. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm's Assets. 23. Managing Risk in the Small Business.

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