Description

Book Synopsis


Trade Review
"Anyone hoping to accelerate the current momentum in black cinema, develop new models of production and distribution, or simply gain a better understanding of how race impacts business decisions in Hollywood, should consult Ndounou’s well-researched book." -- Henry Louis Gates, Jr. * Alphonse Fletcher University Professor, Harvard University *

"Ndounou compiles a phenomenal archive to diagnose and guide possibilities for the development of un-segregated, internationally viable Black film liberated from structural restraints that endorse racism and curtail creative freedom."

-- Stephanie Batiste * author of Darkening Mirrors: Imperial Representations in Depression Era African American Performance *
"Ndounou provides a comprehensive examination of African American filmmakers' experience in producing, distributing, and marketing economically profitable films in the Hollywood cinema industry. Most compelling is her demonstration of how industry standards make it difficult for black films to generate profits. This thorough, well-researched book is a must read. Highly recommended." * Choice *
"Anyone hoping to accelerate the current momentum in black cinema, develop new models of production and distribution, or simply gain a better understanding of how race impacts business decisions in Hollywood, should consult Ndounou’s well-researched book." -- Henry Louis Gates, Jr. * Alphonse Fletcher University Professor, Harvard University *

"Ndounou compiles a phenomenal archive to diagnose and guide possibilities for the development of un-segregated, internationally viable Black film liberated from structural restraints that endorse racism and curtail creative freedom."

-- Stephanie Batiste * author of Darkening Mirrors: Imperial Representations in Depression Era African American Performance *
"Ndounou provides a comprehensive examination of African American filmmakers' experience in producing, distributing, and marketing economically profitable films in the Hollywood cinema industry. Most compelling is her demonstration of how industry standards make it difficult for black films to generate profits. This thorough, well-researched book is a must read. Highly recommended." * Choice *

Table of Contents
Introduction: the color of Hollywood: black, white or green?
Finding freedom on stage and screen. The plantation lives!
Insurrection!: African American film's revolutionary potential through black theatre
Black pathology sells: books and films
Playing with fire: black women's literature/white box office
A breaking the chains of history and genre
It' not just business: color-coded economics and original films
The paradox of branding, black star power, and box office politics
Big business: hip hop gangsta films and black comedies
Conclusion: the story behind the numbers

Shaping the Future of African American Film

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£105.40

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RRP £124.00 – you save £18.60 (15%)

Order before 4pm today for delivery by Mon 29 Dec 2025.

A Hardback by Monica White Ndounou

1 in stock


    View other formats and editions of Shaping the Future of African American Film by Monica White Ndounou

    Publisher: Rutgers University Press
    Publication Date: 29/04/2014
    ISBN13: 9780813562568, 978-0813562568
    ISBN10: 0813562562

    Description

    Book Synopsis


    Trade Review
    "Anyone hoping to accelerate the current momentum in black cinema, develop new models of production and distribution, or simply gain a better understanding of how race impacts business decisions in Hollywood, should consult Ndounou’s well-researched book." -- Henry Louis Gates, Jr. * Alphonse Fletcher University Professor, Harvard University *

    "Ndounou compiles a phenomenal archive to diagnose and guide possibilities for the development of un-segregated, internationally viable Black film liberated from structural restraints that endorse racism and curtail creative freedom."

    -- Stephanie Batiste * author of Darkening Mirrors: Imperial Representations in Depression Era African American Performance *
    "Ndounou provides a comprehensive examination of African American filmmakers' experience in producing, distributing, and marketing economically profitable films in the Hollywood cinema industry. Most compelling is her demonstration of how industry standards make it difficult for black films to generate profits. This thorough, well-researched book is a must read. Highly recommended." * Choice *
    "Anyone hoping to accelerate the current momentum in black cinema, develop new models of production and distribution, or simply gain a better understanding of how race impacts business decisions in Hollywood, should consult Ndounou’s well-researched book." -- Henry Louis Gates, Jr. * Alphonse Fletcher University Professor, Harvard University *

    "Ndounou compiles a phenomenal archive to diagnose and guide possibilities for the development of un-segregated, internationally viable Black film liberated from structural restraints that endorse racism and curtail creative freedom."

    -- Stephanie Batiste * author of Darkening Mirrors: Imperial Representations in Depression Era African American Performance *
    "Ndounou provides a comprehensive examination of African American filmmakers' experience in producing, distributing, and marketing economically profitable films in the Hollywood cinema industry. Most compelling is her demonstration of how industry standards make it difficult for black films to generate profits. This thorough, well-researched book is a must read. Highly recommended." * Choice *

    Table of Contents
    Introduction: the color of Hollywood: black, white or green?
    Finding freedom on stage and screen. The plantation lives!
    Insurrection!: African American film's revolutionary potential through black theatre
    Black pathology sells: books and films
    Playing with fire: black women's literature/white box office
    A breaking the chains of history and genre
    It' not just business: color-coded economics and original films
    The paradox of branding, black star power, and box office politics
    Big business: hip hop gangsta films and black comedies
    Conclusion: the story behind the numbers

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