Description

Book Synopsis
A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.

Selling to the Masses

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    A Paperback by Marjorie Hilton

    £42.75

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    RRP £4,500.00 – you save £4,457.25 (99%)

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      Book details

      Publisher University of Pittsburgh Press
      Published 12/16/2011 12:00:00 AM
      ISBN-13 9780822961673
      978-0822961673
      ISBN-10 0822961679
      Also in:
      Retail and wholesale industries

      Description

      Book Synopsis
      A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.

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