Description

Book Synopsis
A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.

Selling to the Masses

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    A Paperback by Marjorie Hilton

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      Publisher: University of Pittsburgh Press
      Publication Date: 12/16/2011 12:00:00 AM
      ISBN13: 9780822961673, 978-0822961673
      ISBN10: 0822961679
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      Retail and wholesale industries

      Description

      Book Synopsis
      A captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.

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