Description
Book SynopsisScience Communication: The Basics is an accessible yet critical introduction to science communication viewed as the social conversation around science. It addresses why science communication matters, examines the evolution of theories and practices and explains concepts, myths, misunderstandings and challenges.
Massimiano Bucchi and Brian Trench navigate the foundations and key themes of science communication through numerous vignettes, examples, cases and arguments. They provide annotated recommended reading and a Lexicon summarising the understandings and uses of key terms in the field. Revealing science communication as a collective process and part of daily life, topics covered include science communication as part of culture and our understanding of ourselves and the world; the history of science communication and the development of âmodern scienceâ; policy and theoretical approaches; the growth of professional practice, formal education and research in the field;
