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Book Synopsis

Chapter 1: The agile marketing strategies of B2B startups.- Chapter 2: The adoption of digital tools in the marketing strategies of B2B startups.- Chapter 3: Leveraging digital tools in B2B startups agile approach: A multiple case study analysis.- Chapter 4: Brand positioning strategies in B2B startups: A content analysis.

Scaling B2B Markets

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Order before 4pm tomorrow for delivery by Wed 24 Dec 2025.

A Hardback by Mirko Olivieri

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    View other formats and editions of Scaling B2B Markets by Mirko Olivieri

    Publisher: Palgrave Macmillan
    Publication Date: 8/4/2025
    ISBN13: 9783031934049, 978-3031934049
    ISBN10: 3031934040

    Description

    Book Synopsis

    Chapter 1: The agile marketing strategies of B2B startups.- Chapter 2: The adoption of digital tools in the marketing strategies of B2B startups.- Chapter 3: Leveraging digital tools in B2B startups agile approach: A multiple case study analysis.- Chapter 4: Brand positioning strategies in B2B startups: A content analysis.

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