Description

Book Synopsis

Chapter 1: The agile marketing strategies of B2B startups.- Chapter 2: The adoption of digital tools in the marketing strategies of B2B startups.- Chapter 3: Leveraging digital tools in B2B startups agile approach: A multiple case study analysis.- Chapter 4: Brand positioning strategies in B2B startups: A content analysis.

Scaling B2B Markets

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    RRP £34.99 – you save £3.50 (10%)

    Order before 4pm tomorrow for delivery by Wed 10 Jun 2026.

    A Hardback by Mirko Olivieri

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      View other formats and editions of Scaling B2B Markets by Mirko Olivieri

      Publisher: Palgrave Macmillan
      Publication Date: 8/4/2025
      ISBN13: 9783031934049, 978-3031934049
      ISBN10: 3031934040

      Description

      Book Synopsis

      Chapter 1: The agile marketing strategies of B2B startups.- Chapter 2: The adoption of digital tools in the marketing strategies of B2B startups.- Chapter 3: Leveraging digital tools in B2B startups agile approach: A multiple case study analysis.- Chapter 4: Brand positioning strategies in B2B startups: A content analysis.

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