Description

Book Synopsis
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

Table of Contents

Sales Enablement: Tools and Techniques for Modern

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Order before 4pm today for delivery by Tue 23 Dec 2025.

A Hardback by Dietmar Kilian, Peter Mirski, Britta Lorenz

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    View other formats and editions of Sales Enablement: Tools and Techniques for Modern by Dietmar Kilian

    Publisher: Springer
    Publication Date: 27/04/2023
    ISBN13: 9783658403645, 978-3658403645
    ISBN10: 3658403640
    Also in:
    Customer services Online marketing / Social media marketing Sales and marketing

    Description

    Book Synopsis
    This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

    Table of Contents

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