Description

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

Sales Enablement: Tools and Techniques for Modern Sales Organization

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£32.99

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Hardback by Dietmar Kilian , Peter Mirski

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Short Description:

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions... Read more

    Publisher: Springer
    Publication Date: 27/04/2023
    ISBN13: 9783658403645, 978-3658403645
    ISBN10: 3658403640

    Number of Pages: 96

    Non Fiction , Business, Finance & Law

    Description

    This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.

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