Description
Book SynopsisDrive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell and there's still plenty of room for growth.
Table of ContentsIntroduction 1
Part 1: Rolling into the Food Truck Industry 5
CHAPTER 1: Food on Wheels: The Lowdown on Food Trucks 7
CHAPTER 2: Deciding What Kind of Food Truck Is Right for You 17
CHAPTER 3: Understanding and Researching Your Local Food Truck Market 39
Part 2: Getting Your Food Truck Ducks in a Row 53
CHAPTER 4: Writing a Food Truck Business Plan 55
CHAPTER 5: Securing Financing for Your Food Truck 79
CHAPTER 6: Understanding Business Structures, Licenses, and Other Legal Stuff 93
CHAPTER 7: Parking and Presenting Your Food Truck 111
Part 3: Preparing to Open Your Service Window 125
CHAPTER 8: Creating Your Food Truck Menu 127
CHAPTER 9: Finding a Commercial Kitchen for Your Food Truck 143
CHAPTER 10: Purchasing and Managing Supplies 155
CHAPTER 11: Hiring and Training Your Food Truck Team 169
CHAPTER 12: Setting Up Your Office and Managing Money Matters 195
Part 4: Keeping Your Food Truck Running Smoothly 209
CHAPTER 13: Running a Safe, Clean Food Truck and Keeping It on the Road 211
CHAPTER 14: Evaluating the State of Your Food Truck Business 237
Part 5: Generating Buzz and Growing Your Food Truck Business251
CHAPTER 15: Mastering Food Truck Marketing and Public Relations 253
CHAPTER 16: Handling the Art of Social Media 269
CHAPTER 17: Attracting and Retaining Your Customers 291
CHAPTER 18: What’s Next? Determining the Future of Your Food Truck Business 305
Part 6: The Part of Tens 319
CHAPTER 19: Ten Myths about Food Trucks 321
CHAPTER 20: Ten Tips for Preventing Food Truck Failure 327
CHAPTER 21: Ten Tips for Dealing with Food Truck Health Inspections 335
Index 341
