Description

Book Synopsis
tells the economic story of how in one decade the NFL transformed from having a modest following in the Northeast to surpassing baseball as this country's most popular sport.

Trade Review
"A terrific addition to the sports economics literature."—F. H. Smith, CHOICE

Table of Contents

List of Tables

Acknowledgments

Introduction

1. The Usurpers: The AAFC Challenge

2. Prosperity and Its Drawbacks

3. Measures of the NFL's Popularity

4. Profits and Losses

5. The Perils and Triumphs of NFL Ownership

6. Antitrust Adventures

7. Competitive Balance and Its Sources

8. The Player Draft

9. Gate Sharing

10. Gilded Peonage

11. Television

12. Innovation

13. Integration

Conclusion: The NFL's Rise to Prominence

Appendix of Tables

Notes

Bibliography

Index

Run to Glory and Profits

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    Order before 4pm tomorrow for delivery by Sat 4 Jul 2026.

    A Hardback by David George Surdam

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      Publisher: University of Nebraska Press
      Publication Date: 01/10/2013
      ISBN13: 9780803246966, 978-0803246966
      ISBN10: 080324696X

      Description

      Book Synopsis
      tells the economic story of how in one decade the NFL transformed from having a modest following in the Northeast to surpassing baseball as this country's most popular sport.

      Trade Review
      "A terrific addition to the sports economics literature."—F. H. Smith, CHOICE

      Table of Contents

      List of Tables

      Acknowledgments

      Introduction

      1. The Usurpers: The AAFC Challenge

      2. Prosperity and Its Drawbacks

      3. Measures of the NFL's Popularity

      4. Profits and Losses

      5. The Perils and Triumphs of NFL Ownership

      6. Antitrust Adventures

      7. Competitive Balance and Its Sources

      8. The Player Draft

      9. Gate Sharing

      10. Gilded Peonage

      11. Television

      12. Innovation

      13. Integration

      Conclusion: The NFL's Rise to Prominence

      Appendix of Tables

      Notes

      Bibliography

      Index

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