Description

Book Synopsis
Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

Rowdy Entrepreneurs and Insecure Dinosaurs –

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    A Paperback / softback by Murat Karamuftuoglu

    £11.77

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      Book details

      Publisher Collective Ink
      Published 26 April 2013
      ISBN-13 9781780992877
      978-1780992877
      ISBN-10 1780992874
      Also in:
      Business innovation Entrepreneurship / Start-ups Popular culture

      Description

      Book Synopsis
      Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

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