Description
Book SynopsisSoccer is the worldâs most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth.
Presenting critical insights from world-leading football scholars and introducing footballâs key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the womenâs game.
This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.
Trade Review"This handbook - which could be used as a primary textbook for a football-specific course or as supplemental reading for a wide variety of sport management courses - provides expert and casual readers an abundance of content that can be used to engage in any discussion involving the game or business of football." – Braden Norris, Indiana University, International Journal of Sport Communication
Table of Contents1. Introduction to the Handbook of Football Business and Management, 2. A Framework for Diversification Decisions in Professional Football, 3. Global Football: Defining the rules of the changing game, 4. Structures and Policies at the main European football leagues: Evolution and Recent Changes, 5. Points, Pounds and Politics in the Governance of Football, 6. Contemporary Issues in the Management of Grassroots Football, 7. Football Law, 8. Football and Marketing, 9. Digital and Social Media, 10. Corporate Social Responsibility (CSR) in Football: Exploring Modes of CSR Implementation, 11. Agents and Intermediaries, 12. Managing Performance in Elite Professional Football, 13. The Sporting Director: Exploring Current Practice and Challenges within Elite Football, 14. Strategic Management in Football Organisations, 15. Finance and Accounting in Football, 16. Sponsorships, Stadia and Naming Rights, 17. Venue Management in Football, 18. Human Resource Management in Football, 19. Fans, Spectators, Consumers in Football, 20. Sports Business Analytics: the past, the present and the future, 21. Leagues, Tournaments and Competitions, 22. Football, Networks and Relationships, 23. Leveraging Football Events, 24. The labour markets of professional football players, 25. Value Management in Football: A Framework to Develop and Analyse Competitive Advantage, 26. Supply Chain Management in Professional Football, 27. Risk and Crisis Management, 28. Women and Football, 29. Managing match officials: The influence of business and the impact of finance in an era of Premier League dominance, 30. Perspectives on Ethics and Integrity in Football, 31. Talent Management, 32. Retailing in the Football Industry, 33. Sport Licensed Products in the Football Industry, 34. FIFA, 35. UEFA, 36. CONMEBOL: South American Confederation of Football, 37. Asian Football Confederation (AFC), 38. Confederation of African Football (CAF), 39. CONCACAF, 40. Oceania Football Confederation, 41. Football in China, 42. Business and Governance of Football in Qatar, 43. Football in Brazil, 44. Football in Turkey, 45. Management of Football in India, 46. Soccer in the United States, 47. The Rise and Rise of the World’s Favourite Sport
