Description

Rollercoaster is a fast-paced and compelling business narrative that chronicles one of the most dramatic periods in business history. It is the story of Chris Gent and Vodafone.

Loved by the City as a brilliant dealmaker, Gent himself is often described by those who know him as affable and self-effacing. Yet he has somehow fostered a deeply engrained culture of ruthless ambition in those who run Vodafone in his name. But as the telecommunications sector has imploded, Vodafone has been swept along by bad news amongst accusations of poor acquisitions, over-investment and "fat cat" payouts for Gent himself. Trevor Merriden charts the dramatic rise of Gent and Vodafone and assesses the underlying forces driving the man and the company. He examines the turbulent recent history, of Gent's resignation, and asks searching questions about the future of the company.

Rollercoaster: The Turbulent Life and Times of Vodafone and Chris Gent

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Hardback by Trevor Merriden

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Short Description:

Rollercoaster is a fast-paced and compelling business narrative that chronicles one of the most dramatic periods in business history. It... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 29/04/2003
    ISBN13: 9781841124315, 978-1841124315
    ISBN10: 1841124311

    Number of Pages: 256

    Non Fiction , Biography

    Description

    Rollercoaster is a fast-paced and compelling business narrative that chronicles one of the most dramatic periods in business history. It is the story of Chris Gent and Vodafone.

    Loved by the City as a brilliant dealmaker, Gent himself is often described by those who know him as affable and self-effacing. Yet he has somehow fostered a deeply engrained culture of ruthless ambition in those who run Vodafone in his name. But as the telecommunications sector has imploded, Vodafone has been swept along by bad news amongst accusations of poor acquisitions, over-investment and "fat cat" payouts for Gent himself. Trevor Merriden charts the dramatic rise of Gent and Vodafone and assesses the underlying forces driving the man and the company. He examines the turbulent recent history, of Gent's resignation, and asks searching questions about the future of the company.

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