Description
Book SynopsisMichael Regester and
Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy, Regester Larkin.
Trade Review"The classic text on how to prevent an issue turning into a crisis." PR Week "A useful, well-written book." Professional Manager "This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility." Corporate Public Issues And Their Management "Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "This book offers a thoughtful collection of best practice case studies which offer important topics for debate." Italian Institute of PR(FERPI) website "Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens." Marketing Business
Table of Contents
- Chapter - 00: Introduction;
- Section - ONE: Risk issues management;
- Chapter - 01: Outside-in thinking;
- Chapter - 02: Issues management defined;
- Chapter - 03: Planning an issues management programme – an issues management model;
- Chapter - 04: CSR: the new moral code for doing business;
- Chapter - 05: An issue ignored is a crisis ensured;
- Chapter - 06: Implementing an issues management programme;
- Section - TWO: Crisis management;
- Chapter - 07: So it hits the fan – now what?;
- Chapter - 08: Perception is the reality;
- Chapter - 09: The media in crisis situations;
- Chapter - 10: The legal perspective;
- Chapter - 11: Planning for the unexpected;
- Chapter - 12: Crisis communications management
