Description

Book Synopsis
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

Trade Review
Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch. * The Speechwriter *

Table of Contents
Introduction ; 1. From the Greeks to Gladstone ; 2. The scaffolding of rhetoric ; 3. Approaches to rhetoric ; 4. Rhetoric in the modern world ; Conclusion

Rhetoric

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    A Paperback / softback by Richard Toye

    4 in stock

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      Publisher: Oxford University Press
      Publication Date: 28/03/2013
      ISBN13: 9780199651368, 978-0199651368
      ISBN10: 0199651361
      Also in:
      Dictionaries, Reference & Language Semantics, discourse analysis, stylistics

      Description

      Book Synopsis
      Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

      Trade Review
      Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch. * The Speechwriter *

      Table of Contents
      Introduction ; 1. From the Greeks to Gladstone ; 2. The scaffolding of rhetoric ; 3. Approaches to rhetoric ; 4. Rhetoric in the modern world ; Conclusion

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