Description

Book Synopsis
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

Trade Review
Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch. * The Speechwriter *

Table of Contents
Introduction ; 1. From the Greeks to Gladstone ; 2. The scaffolding of rhetoric ; 3. Approaches to rhetoric ; 4. Rhetoric in the modern world ; Conclusion

Rhetoric

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A Paperback / softback by Richard Toye

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    View other formats and editions of Rhetoric by Richard Toye

    Publisher: Oxford University Press
    Publication Date: 28/03/2013
    ISBN13: 9780199651368, 978-0199651368
    ISBN10: 0199651361
    Also in:
    Semantics, discourse analysis, stylistics

    Description

    Book Synopsis
    Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.

    Trade Review
    Rhetoric matters. To explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch. * The Speechwriter *

    Table of Contents
    Introduction ; 1. From the Greeks to Gladstone ; 2. The scaffolding of rhetoric ; 3. Approaches to rhetoric ; 4. Rhetoric in the modern world ; Conclusion

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