Description

Book Synopsis
Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

Retail Marketing

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    A Paperback by Sarah Montano

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      Book details

      Publisher Kogan Page
      Published 11 March 2025
      ISBN-13 9781398617636
      978-1398617636
      ISBN-10 1398617636
      Also in:
      Business, Finance & Law Sales and marketing management

      Description

      Book Synopsis
      Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

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