Description

Book Synopsis
Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

Retail Marketing

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    Order before 4pm today for delivery by Mon 20 Jul 2026.

    A Paperback by Sarah Montano

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      Publisher: Kogan Page
      Publication Date: Publication Date: 11/3/2025
      ISBN13: 9781398617636, 978-1398617636
      ISBN10: 1398617636
      Also in:
      Business, Finance & Law Sales and marketing management

      Description

      Book Synopsis
      Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

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