Description

Book Synopsis

Part 1: Chapter 1. Reinvigorating Asia's Tourism Industry: Strategies for Sustainable Post-Pandemic Recovery.- Chapter 2. Integrating employee engagement practices with corporate social responsibility: A special focus on generation z.- Chapter 3. Profitability analysis of selected MNCs in Indian cement industry during the post liberalisation era.- Chapter 4. A Study on the Current Srilankan Economic Crisis and comparative positions of its Two Neighbours.- Part 2: Chapter 1. Possibilities and opportunities for the resurgence of the restaurant industry in an Asian market in the new normal: SWOT analysis and TOWS matrix.- Chapter 2. Does Brand Love Increase Consumer Engagement and Brand Equity in Social Media Platforms? Structural equations approach.- Chapter 3. A systematic literature review on fintech and financial inclusion in China.- Chapter 4. Spreading of digital banking in India and its impact on credit risk during the era of pandemic.- Chapter 5. Application of Artificial Intelligence Technology to the Sustainable Development of E-Commerce: A Systematic Literature Review.- Etc...

Resurgence and Sustainable Development of Asian Markets in the New Normal

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    A Hardback by Rabin Mazumder

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      Publisher: Springer
      Publication Date: 10/03/2025
      ISBN13: 9789819617845, 978-9819617845
      ISBN10:
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      Business strategy

      Description

      Book Synopsis

      Part 1: Chapter 1. Reinvigorating Asia's Tourism Industry: Strategies for Sustainable Post-Pandemic Recovery.- Chapter 2. Integrating employee engagement practices with corporate social responsibility: A special focus on generation z.- Chapter 3. Profitability analysis of selected MNCs in Indian cement industry during the post liberalisation era.- Chapter 4. A Study on the Current Srilankan Economic Crisis and comparative positions of its Two Neighbours.- Part 2: Chapter 1. Possibilities and opportunities for the resurgence of the restaurant industry in an Asian market in the new normal: SWOT analysis and TOWS matrix.- Chapter 2. Does Brand Love Increase Consumer Engagement and Brand Equity in Social Media Platforms? Structural equations approach.- Chapter 3. A systematic literature review on fintech and financial inclusion in China.- Chapter 4. Spreading of digital banking in India and its impact on credit risk during the era of pandemic.- Chapter 5. Application of Artificial Intelligence Technology to the Sustainable Development of E-Commerce: A Systematic Literature Review.- Etc...

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