Description
Book SynopsisThe new edition of the highly respected
Researching Communications is a comprehensive and authoritative guide to researching media and communication.
Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language. Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies.Undergraduate and postgraduate media and communication students will find
Researching Communications an invaluable resource at all stages of their course.
Trade ReviewThis welcome new edition
is updated and expanded, providing scholars with the what, why and how of communication research. Practical, accessible and truly invaluable. * Janet Wasko, Professor and Emeritus Knight Chair in Communication Research, University of Oregon, USA *
Table of ContentsPreface to the First Edition Preface to the Second Edition Preface to the Third Edition Acknowledgements 1. Approaching research 2. Dealing with documentation 3. Selecting and sampling 4. Asking questions 5. Handling numbers 6. Counting contents 7. Analysing texts 8. Unpacking news 9. Viewing the image 10. Interpreting images 11. Being an observer 12. Attending to talk 13. Taking talk apart 14. Making comparisons 15. Using computers 16. Beyond methodology: the what, how and why of researching communications Glossary Bibliography Index
