Description

Book Synopsis
Research Methodology and Strategy

Provides comprehensive coverage of the entire research process, methodologies, strategies and their applications, ideal for final-year undergraduate, Masters and PhD students, academics, researchers and professionals.

Research Methodology and Strategy: Theory and Practice is designed to help readers understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their applications and criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and cit

Table of Contents

Foreword by Andrew Dainty vii

Foreword by Chimay J. Anumba ix

Foreword by Lieyun Ding xi

Foreword by Dongping Fang xiii

Acknowledgements xv

1 Fundamentals of Research 1

2 Qualitative Research 19

3 Quantitative Research 37

4 Mixed Methods Research 85

5 Case Study Research 97

6 Technology-Enabled Experimental Research 117

7 Data-Driven Research 129

8 The Fifth Research Paradigm: Hybrid Natural-Social Sciences Methods Research 151

9 Journal Article Writing and Publishing 161

10 Thesis Writing 187

11 Research–Practice Nexus and Knowledge Coproduction 199

12 Managing the Researching–Writing–Publishing Journey 211

13 Improving Impact and Citation of Research Outcomes 225

14 Concluding Remarks and the Ways Forward 235

Index 237

Research Methodology and Strategy

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    RRP £75.00 – you save £7.50 (10%)

    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Hardback by Patrick X. W. Zou, Xiaoxiao Xu

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      View other formats and editions of Research Methodology and Strategy by Patrick X. W. Zou

      Publisher: John Wiley & Sons Inc
      Publication Date: 01/09/2023
      ISBN13: 9781394190225, 978-1394190225
      ISBN10: 1394190220

      Description

      Book Synopsis
      Research Methodology and Strategy

      Provides comprehensive coverage of the entire research process, methodologies, strategies and their applications, ideal for final-year undergraduate, Masters and PhD students, academics, researchers and professionals.

      Research Methodology and Strategy: Theory and Practice is designed to help readers understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their applications and criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and cit

      Table of Contents

      Foreword by Andrew Dainty vii

      Foreword by Chimay J. Anumba ix

      Foreword by Lieyun Ding xi

      Foreword by Dongping Fang xiii

      Acknowledgements xv

      1 Fundamentals of Research 1

      2 Qualitative Research 19

      3 Quantitative Research 37

      4 Mixed Methods Research 85

      5 Case Study Research 97

      6 Technology-Enabled Experimental Research 117

      7 Data-Driven Research 129

      8 The Fifth Research Paradigm: Hybrid Natural-Social Sciences Methods Research 151

      9 Journal Article Writing and Publishing 161

      10 Thesis Writing 187

      11 Research–Practice Nexus and Knowledge Coproduction 199

      12 Managing the Researching–Writing–Publishing Journey 211

      13 Improving Impact and Citation of Research Outcomes 225

      14 Concluding Remarks and the Ways Forward 235

      Index 237

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