Description
Book SynopsisThis timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.
Organized into six parts, the first half of the book explores the areas of sport management, sport communication, and sport marketing, while the final three parts analyze sport events, sport stakeholders, and sport and society. Expert international contributors delve into a wide array of topics related to the sport industry including athletes, clubs, leagues, and brand and sport management to illuminate how the pandemic has influenced these aspects of sport.
Offering a comprehensive analysis of how Covid-19 has affected the sport industry, this Research Handbook will be a key resource for business and management scholars and advanced students with a particular interest in sport, health, and well-being. Its use of global case studies will also be beneficial for sport managers and practitioners in this field.
Trade Review‘The impact of the COVID-19 pandemic on the sport industry cut across myriad areas, from financial to organisational to socio-cultural. In the Research Handbook on Sport and COVID-19
, Pedersen has collated works that highlight all the various implications from this once-in-a-generational event. From an international perspective, this resource not only documents the experiences for future generations of sport scholars, but also provides a truly valuable resource to demonstrate how one event can systematically change the landscape of an entire industry – affecting how we operate, view, consume, and value sports as part of our everyday existence, while also fast-tracking innovation and new opportunities for growth.’ -- Lauren M. Burch, Loughborough University London, UK
‘The COVID-19 pandemic significantly impacted sport in ways not previously imagined, and necessity spawned multifaceted innovation. Sport entities rich in resiliency and creativity connected with sport consumers via new approaches, and many of these novel methods will remain permanent. The true value of the Research Handbook on Sport and COVID-19
lies in its rich description of pandemic-induced innovation as relayed by 92 contributors from 22 countries, and, accordingly, the text is a must-read for sport managers desiring to thrive in the face of future disruption.’ -- Damon P.S. Andrew, Florida State University, US
‘In March 2020, the COVID-19 pandemic brought the planet to a standstill. The impacts on the sport industry at all levels (grassroots, Olympic, or professional) were unimaginable. Editor Paul M. Pedersen had the foresight to reach out to scholars and practitioners from different segments of the sport industry to study and report on the effects of COVID-19 on the business of sports worldwide as it was happening. With unique insights from over 20 countries, this book will be of great interest to students, academics, and sport managers alike.’ -- Benoit Séguin, University of Ottawa, Canada
‘The COVID-19 pandemic has had a great effect on all aspects of our lives. Editor Paul M.Pedersen’s Research Handbook on Sport and COVID-19
is an extremely timely resource that examines these effects on sports. With almost 100 scholars and practitioners (representing over 20 countries) contributing to the Handbook, readers will learn how the pandemic impacted sports and what we have learned as we enter a post-pandemic world.’ -- Brian A. Turner, The Ohio State University, US
Table of ContentsContents: 1 Introduction to the Research Handbook on Sport and COVID-19 1 Paul M. Pedersen PART I SPORT MANAGEMENT 2 Economics lessons from sports during the COVID-19 pandemic 8 Carl Singleton, Alex Bryson, Peter Dolton, James Reade and Dominik Schreyer 3 The impact of COVID-19 on amateur sport 18 Grzegorz Kwiatkowski, Patxi León-Guereño, Ewa Malchrowicz-Mośko and Arkaitz Castaneda Babarro 4 The impact of COVID-19 on French sports federations 30 Nicolas Delorme 5 The impact of COVID-19 on the management of the sport media 44 Hamid Ghasemi and Ryan Vooris 6 Changing business models – how fitness centers reacted to COVID-19: the case study of a Polish fitness operator 54 Julia Ziółkowska and Tomasz Taraszkiewicz 7 The impact of COVID-19 on interscholastic athletics 66 Tyler Ratts, Braden Norris, Brian Mancuso and Paul M. Pedersen PART II SPORT COMMUNICATION 8 De-globalization, de-commercialization, and semi-mediatization: the influence of COVID-19 on global sport communication 87 Wei Wei and Li Siying 9 Young audiences’ sports media repertoires and expectations towards sport coverage during COVID-19 98 Daniel Nölleke 10 The hard law of live: a case study on French sports channels during COVID-19 112 Valérie Bonnet and Tyler Ratts 11 Professional football clubs and associations under pressure: COVID-19 as a precursor of structural change in European sport 124 Jürgen Mittag and Jörg-Uwe Nieland 12 Accelerating direct virtual public relations for sport organizations through information subsidies during COVID-19 137 Mark Dottori, Alex Sévigny and Norm O’Reilly PART III SPORT MARKETING 13 Relationship marketing during COVID-19: strategies and processes of communication in German and Austrian sports clubs 153 Thomas Horky, Christof Seeger, Jörg-Uwe Nieland, Daniel Nölleke, Christiana Schallhorn and Philip Sinner 14 Using consumption capital theory to analyze the impact of COVID-19 on major and minor sports in Germany 165 Andreas Hebbel-Seeger, Thomas Horky and Hermann A. Richter 15 Who wants football back? Surveying fans in Brazil during COVID-19 177 Ary José Rocco Junior, Thadeu Gasparetto, Marina Tranchitella, Luis Felipe Monteiro de Barros, Luiz Augusto Brum and Romulo Macedo 16 The impact of COVID-19 on athlete branding 190 Zack P. Pedersen, Antonio S. Williams and Ryan M. Brewer 17 COVID-19 as a new chance for a sport league: motivation behind watching Korea Baseball Organization games 202 Minkyo Lee, Ju Young Lee, Jinwook Chung, Inae Oh and Choonghoon Lim 18 The star and COVID-19: Serie A soccer celebrities and the self-narrative of contagion on social media 214 Mario Tirino, Luca Bifulco and Simona Castellano PART IV SPORT EVENTS 19 The impact of COVID-19 on sports events, national federations, and organizations in South Africa over a 16-month period 230 David Maralack, Donovan Jurgens and Roger Woodruff 20 Sport event pandemic risk management and what has been learned from COVID-19 245 Kong-Ting Yeh, Tsu-Lin Yeh, and Nakibae Kitiseni 21 Innovation in sport events during COVID-19 258 Grzegorz Kwiatkowski, Christian Dragin-Jensen and Thomas Könecke 22 Fourteen days: athletes’ media usage and stories in hard quarantine during COVID-19 269 Sam Duncan, Tim Breitbarth and Chris Bowers 23 Sport management during COVID-19 in the Norwegian context 289 Elsa Kristiansen PART V SPORT STAKEHOLDERS 24 COVID-19 and the Bundesliga: a study of digital fan engagement strategies in professional soccer 300 Laura Matz, Gashaw Abeza and David Wagner 25 COVID-19 and the decline of volunteers in Australian community sport: solutions to move forward 312 Charles Mountifield and Stirling Sharpe 26 An assessment of mood and anxiety in university athletes and non-athletes during social mobility restrictions of COVID-19 328 Oswaldo Ceballos Gurrola, Minerva Thalia Juno Vanegas Farfano, Ramón Ernesto Mendoza Baldenebro, Rosa Elena Medina Rodríguez, Luis Tomás Ródenas Cuenca, Jeanette M. López-Walle and José Tristán Rodríguez 27 Between total loss and immunity: does the crisis resilience thesis prove its worth in times of COVID-19 in Germany? 337 Norbert Schütte 28 Parent hockey culture during “unsettled times”: COVID-19 and the hockey community 347 Sandra M. Bucerius, Bryan Hogeveen, Brad W.R. Roberts and Albert H. Vette PART VI SPORT AND SOCIETY 29 The football segment of the sport industry and the first wave of COVID-19 in Italy: a conflict analysis 358 Luca Bifulco 30 From the stadiums to the consoles: the role of sports computer games during COVID-19 374 Ilan Tamir 31 Social stratification patterns in physical activity and sports during COVID-19 384 Jeroen Scheerder, Erik Thibaut, Veerle De Bosscher, Margot Ricour and Annick Willem 32 Sports betting and COVID-19 399 Arif Yüce 33 Sports activism during the COVID-19 pandemic era 414 Orr Levental, Roy David Samuel and Yair Galily 34 Utilizing critical ethnography to understand the impact of COVID-19 on the structure of elite soccer in Korea 423 Alex Gang, Kihan Kim, Sunghwan Byun and Paul M. Pedersen Index
