Description

Book Synopsis

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as Covid-19 and AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.

This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring,

Reputation Management

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    £71.24

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    RRP £74.99 – you save £3.75 (5%)

    Order before 4pm tomorrow for delivery by Fri 14 Aug 2026.

    A Paperback by John Doorley

    15 in stock

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      Publisher: Taylor & Francis
      Publication Date: Publication Date: 4/3/2025
      ISBN13: 9781032577982, 978-1032577982
      ISBN10: 1032577983
      Also in:
      Business strategy

      Description

      Book Synopsis

      The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies.

      This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as Covid-19 and AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.

      This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring,

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