Description
Book SynopsisHGTV has perfected stories about creating and capturing value in the housing market. But according to Robert Goldman, this lifestyle network's beloved flagship programs, Flip or Flop, Property Brothers, and Fixer Upperwhere people revitalize modern spaces and reinvent property valuesoffer fairy tales in the wake of the 2008 economic crisis. The cable channel's seductive, bingeable programs may show how to find and extract value from properties, but, in fact, they insidiously ignore the realities of the real estate and mortgage markets, housing inequality, gentrification, economic insecurity, and even homelessness. In effect, HGTV has turned house flipping into a master narrative about getting ahead in America during an era of otherwise uneasy economic prospects. HGTV pictures its insular moral economy as an alternative to a crisis-ridden neoliberal finance system that shaped landscapes of foreclosure and financial uncertainty for millions of households. Renovating Value explores the
