Description
Book SynopsisA compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the world''s best companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world''s largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success.
Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in det
Table of Contents
Foreword ix
Alexander Osterwalder
1. Moving a Company with the Times: What Makes Haier Unique? 1
2. The Battle field: The Home Appliance Industry in the West and China 17
3. The Story of Haier and the Evolution of Its Corporate Culture 43
4. Liberating Talent: Tapping the Entrepreneurial Spirit 81
5. Building a Corporate Culture for the Twenty-First Century 109
6. Haier as a High Performer 147
7. A True Hybrid: How to Fashion a Strategically Agile Organization 175
8. A True Disrupter: How Embracing Change Creates Value 211
Postscript: While We Were Writing . . . 227
Appendix: How ZZJYTs Work 233
Notes 249
Acknowledgments 261
The Authors 267
Index 269
